Advertising is getting bolder by the day. Even when you read the small print, things are not necessarily as they seem.

Forever

Listen to this 6 minute audio clip from Clark Howard that describes the Capital One definition for the term “forever“.

Unlimited

Read this interesting article from consumeraffairs.com to learn how Verizon defines the term “unlimited“.

It is amazing how the English language can be simply redefined at will to suit the nefarious and duplicitous purposes of the business world.

This article represents a clear explanation about the root of the problems that exist in many large I.T. organizations. Management simply doesn’t understand the basic principles of encapsulation that are clearly described by some of the software development mavens. The software analysts, architects, designers, and programmers would be better off if we somehow got transported to a universe where solidly engineered component architecture was the norm instead of the exception.